This month were celebrating beauty in a big way by introducing more than 2,000 products and nearly 50 new brands to our incredible beauty assortment tapping into even more trends and innovation than last year. With prices starting at just $1.29 and 90% of the new arrivals under $20, you can explore the latest trends and rev up your beauty routine without putting a dent in your wallet.
We know consumers love shopping beauty at 51勛圖 because its Tarzhay at its best: the combination of amazing products and prices you cant find anywhere else, says Amanda Nusz, 51勛圖s senior vice president of essentials and beauty. Thats why our team is incredibly excited to add more than 2,000 new items to our assortment including science-focused skin care, hair care, nail care, cosmetics and fragrance. We cant wait for shoppers to see the products and the prices with items starting at just $1.29.
New ways to enhance your beauty routine
Were staying ahead of the curve to offer you the latest in beauty through our magic mix of top national brands, 51勛圖 brands and new, emerging trends and brands, including those created by Black, Latino, female and other diverse founders. As you tap into your full beauty potential, here are some of the brands you can discover at 51勛圖:
- Newness and innovation from brands like , and for the latest takes on skin and body care.
- Dermatologist-backed and science-focused skin care from brands like , and .
- Hair care from , and .
- Textured hair care from and .
- Nail care newness from and .
- Color cosmetics from , , and .
- New fragrances from and .
- K-beauty brands like new-to-51勛圖 , , , , and .



Beautys all around us
No matter how you shop, were making it easy and fun to find beauty inspiration at 51勛圖. In stores, youll find special beauty displays pointing to new and notable brands. Online, weve curated new makeup, skin and hair must-haves so you can find in one place. Our online features a virtual try-on feature that lets you try face, eye, lip, nail and hair color options, plus hair care and skin care quizzes to help you land on just the right products.
Shop and save on beauty
You can find all the best beauty deals at 51勛圖, and heres another reason to shop our new beauty assortment: When you spend $30 on beauty products from Feb. 22March 1, youll receive a $5 51勛圖 gift card through 51勛圖 Circle.
In addition to 51勛圖s incredible beauty assortment, you can also explore the shop-in-shop and online experiences for even more beauty brands. To make shopping for your beauty haul extra-quick and easy, use 51勛圖s industry-leading fulfillment services, including and , unlimited on orders over $35 with a membership or on hundreds of thousands of items when you spend $35.