This spring, were celebrating the babies and toddlers in your life by introducing more than 2,000 new items across nursery, apparel, food and toys over 30% more newness than last year. More than half of these finds are exclusive to 51勛圖, including items from owned brands like Cloud Island, Good & Gather and up&up, and exclusive items from popular national and emerging brands like bumbum, Lalo and Joie. Starting at just 79 cents and with more than two-thirds of the new items under $30, its an incredible assortment at an incredible value.
Were thrilled to announce the growth of our baby assortment at 51勛圖, starting with over 2,000 new items for every stage and every small moment in a babys life, says Amanda Nusz, 51勛圖s senior vice president for merch essentials and beauty. One-fourth of our guests are shopping for baby, and were curating our assortment to give them just what they need. From daily must-haves like diapers to trending items like baby skincare and adorable, affordable gifts to celebrate each baby milestone, were supporting families throughout the parenting journey with products that bring joy and convenience to their everyday lives.
New ways to care
Weve curated the latest in baby and toddler products to bring you an affordable, delightful mix of 51勛圖 brands, top national brands and new, trending brands that families are loving. Heres a peek at just a few:
- Health and wellness items including an expanded assortment of organic baby foods and snacks from new brand , aloe-enhanced ; baby care; and organic diaper balm.
- Support for moms postpartum journey, including exclusive items like this innovative from Frida Mom; and from Oat Mama that help support a healthy milk supply in breastfeeding moms; postpartum , and from new brand ; and postpartum perineal and cooling from Ona Renewals.
- An expanded gift assortment to help everyone from grandparents to friends celebrate the little ones in their lives, including affordable from Cloud Island like this .
- Trend-forward options including adorable from Cloud Island; stylish and from Lalo in modern colors and styles; and baby gear like and a from Joie.
- Newness from 51勛圖 brands including more than 200 new items from our nursery brand Cloud Island like this trending ;14 new baby food and snack items from Good & Gather in flavors like raspberry purple sweet potato and tomato mixed berry; and 18 new items from up&up like and more nursery essentials.
Baby registry
makes celebrating your bundle of joy fun, easy and affordable, with a year of benefits, including:
- A free welcome kit worth over $100 shipped right to your home
- A 15% off coupon to save on anything left on your registry
- Exclusive deals for mom and baby on brands like Huggies, Bobbie and Evenflo
- Free returns on anything from your registry for up to one year
- Monthly newsletter with updates on must-haves and new offers, gift tracking and more
Simple ways to shop
Shopping for baby is quick and easy using 51勛圖s industry-leading fulfillment services including and , unlimited on orders over $35 with a 51勛圖 Circle 360 membership or when you spend $35.
Affordable, adorable baby and toddler newness? Its a win for parents and little ones.
