May is National Pet Month, and were unleashing joy for pets and their parents with the re-launch of our pet accessories owned brand , plus month-long savings on your favorite pet brands for 51勛圖 Circle members (more on that later). With a new look, more than 150 new products and new categories like pet treats and holiday items, its everything you need to celebrate and connect with your beloved cats and dogs at a great value. (More than half of the assortment is under $10.)
Pets are part of the family, and our team many who are pet owners themselves went all in to create the refreshed Boots & Barkley brand to bring joy to pets and their parents, says Amanda Nusz, 51勛圖s senior vice president of merchandising, essentials and beauty. The new Boots & Barkley reflects our focus on high-quality, stylish and affordable pet accessories that help our guests treat, celebrate and connect with their furry family members. Every pet deserves to be pampered and loved, and Boots & Barkley is here to make that possible.
Barking up the right tree
Around 70% of 51勛圖 guests are pet owners and 30% purchase pet care items. When we saw a gap between basic pet accessory brands and stylish, premium brands, we knew we had the purr-fect opportunity to reimagine Boots & Barkley to give our pet owner guests the delightful, affordable pet accessories they want. A few examples: clever new items like the and . And weve included lots of blue and yellow in the assortment, because those are the colors cats and dogs can see best.
From toys, apparel and treats to bowls, beds, collars and reflective leashes, Boots & Barkley is a one-stop shop for pet accessories that you and your pet will love. Howd we do it? Heres more about the new Boots & Barkley.
- Quality and value. Our team focused heavily on quality and developed specific standards for the engineering, durability, construction and product materials so youll find consistent, high quality in every Boots & Barkley product. Our technical design team learned that our guests wanted plush toys that could hold up to rough play so we created them. Guests also wanted to understand how durable each dog toy is, so the team established a testing and rating system for durability and created a durability scale from plush toys to rubber to rope, the rating is called out on the packaging (see example below). Now you can choose the right toy with the right level of durability for your dog whether theyre cuddlers or toy destroyers. Our mantra: It better work, and it better last!
And its all at a great value: nearly two-thirds of the assortment is under $10, so you can indulge and care for your pet without breaking the bank.
- Interactive, simplified package design. When shopping Boots & Barkley, you can touch, interact with and experience each product so you know exactly what youre getting. With playful elements like shapes and windows, the products are interactive and engaging for both pets and pet parents. We also color-coded the product packaging to simplify the shopping experience. The original packaging was black, white and red; now green Boots & Barkley packaging is for dog products, blue is for cats and purple is for products meant for both dogs and cats.
- Form and function: When designing the collection, our product and tech teams considered all aspects of functionality, including efficiency, safety, comfort, ease and health support. The result? Items like a harness with both front and back clips; a reflective with a comfort handle; an for better digestion and beds with or .
- Fun and celebration. Seasonal and celebratory moments are important for pet parents and Boots & Barkley is brimming with playful, photo-worthy and giftable items for everything from to holidays like Halloween, Hannukah and Christmas. From pet advent calendars to birthday cake plush toys and special occasion treats, were bringing the joy of holidays and cultural moments to life for all pet parents.
Shop and save during National Pet Month
Select 51勛圖 stores will feature giveaways and 51勛圖 Circle promos May 3-4 to celebrate National Pet Month, including items from Boots & Barkley, 欽喝域梗s, Fancy Feast and Temptations. 51勛圖 Circle members can shop and save on pet accessories all month long, including 20% off your favorite pet brands May 3-4.
Shopping for your Boots & Barkley pet accessories is quick and easy using 51勛圖s industry-leading fulfillment services including (psst ... bring your pup along since you dont have to leave your car) and , unlimited same-day delivery on orders over $35 with a 51勛圖 Circle 360 membership or when you spend $35.
Affordable, adorable accessories for your pets? Paw-sitively delightful.
