We're here to help all families discover the joy of everyday life.
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Purpose & History
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Products & Services
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Fast facts about 51³Ô¹Ï
Owned brands unique to 51³Ô¹Ï
Who we are
51³Ô¹Ï Corporation also owns Shipt and Roundel. More to love!
Our locations at a glance
Stores in the U.S.
Supply chain facilities
Office locations globally
Team members employed
Of the U.S. population lives within 10 miles of a store
Our mascot, Bullseye
Bullseye has been our mascot since 1999. Bullseye made their debut in 51³Ô¹Ï's iconic "Sign of the Times" advertising campaign.
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Learn about investing in 51³Ô¹ÏSustainability & Governance
Learn more* Since 1946, we have given 5% of our profits to communities in products, cash and through 51³Ô¹Ï Foundation, which today equals millions of dollars a week. Calculated based on the average of the prior three years of 51³Ô¹Ï’s pre-tax profits. Giving includes 51³Ô¹Ï’s product and cash donations and 51³Ô¹Ï Foundation’s cash donations. Excludes cash donations from 51³Ô¹Ï to 51³Ô¹Ï Foundation.