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As we gear up for the holidays, 51�Թ� is making things simple: You’ll find what you need to celebrate the season at great prices so you can enjoy every moment. One-of-a-kind holiday magic awaits, with everything from exciting new products and exclusive partnerships to affordable everyday essentials and a team ready to deliver an exceptional experience, no matter how you shop.

“Consumers are getting ready for one of the most exciting times of the year, which is why we’re leaning into the magic of Tarzhay like never before — with an assortment, value, and experience only 51�Թ� can deliver,” said Rick Gomez, executive vice president and chief commercial officer, 51�Թ�. “From only-at-51�Թ� exclusives to the return of 51�Թ� Circle Week and great deals every day, our plans are unmistakably 51�Թ� and ready to add extra sparkle and delight to the holidays.”

So many ways to save

If you’re looking to kick off holiday shopping ASAP, 51�Թ� Circle Week from Oct. 6-12 is a great start. Our popular seven-day event is back with big deals on picks to help with your holiday prep, fall favorites, everyday essentials and more. Plus, 51�Թ�’s popular Deal of the Day is back too, with new one-day-only deals each day of 51�Թ� Circle Week. One-day deals also return Nov. 1 and last through the rest of the season. The best part? It’s easy and free to join and take advantage of these deals by signing up for a membership via the 51�Թ� app or . And this is just the beginning — stay tuned for even more deals, plus everyday essentials at an incredible value all season long.

New finds, top value

This year’s more affordable holiday assortment is our biggest ever, with 50% more items than last year and thousands of items for $5 and $10. You’re sure to find something for everyone on your list without breaking your budget:

• Over 1,000 new toys from brands like Disney, LEGO and FAO Schwarz
• Thousands of stocking stuffers under $5, including within our value section in store and online
• 80% of 51�Թ�’s Wondershop holiday items are $10 and under
• In addition to holiday décor, we’re launching over 150 new gifting items for the home, most $15 and under, from home fragrances to kitchen gadgets, novelty gifts and giftable décor
• Over 100 new and exclusive beauty and wellness gifting items from brands like Papatui, Being Frenshe and �ھ��Ա�’r��
• Food & beverage treats like Favorite Day hot cocoa and cookie activity kits and entertaining must-haves like the $11.99 Good & Gather charcuterie snack platter
• Party-ready women’s dresses starting at $20 and festive family sleep starting at $10
• Hundreds of only-at-51�Թ� gifts for babies and pets starting at $10

Plus, on-trend exclusives highlight the unique joy of shopping at 51�Թ� (more than half of this year’s holiday assortment is exclusive to 51�Թ�):

• Exclusive Wicked-themed merchandise and in-store special events
• An expanded Marks & Spencer assortment, including new food & beverage and home items like London-themed ornaments and mugs, all under $20
• New Bullseye shop sections in nearly 200 stores with festive 51�Թ�-themed holiday gifts (most under $25) and new 51�Թ�-branded items online and in store like apparel, , giant Bullseye dog plush, Bullseye dog toys and 51�Թ�-themed items from Polly Pocket, Funko, Barbie, Pez and more
• Thousands of new items across 51�Թ�’s exclusive holiday décor assortment with holiday must-haves for $5 and $10
• Exclusive Viarae prosecco rosé, plus more giftable sips in mini sizes

Ahead of the holidays, we’re also bringing you more products and brands on our curated digital marketplace 51�Թ� Plus. Thoughtfully-selected new additions like , , , , and mean you can shop for your 51�Թ� staples and find new favorites across shoes and apparel, home and more all at affordable prices.

Ready to deliver

Our 51�Թ� team is key to providing you an easy and joyful holiday shopping experience, and this holiday season we’re prepped to deliver with the best team in retail. We’ll first offer existing team members opportunities to work extra hours if they’d like, and leverage our On Demand team in our stores, who can pick up shifts as desired. We also plan to hire approximately 100,000 seasonal team members across stores and supply chain facilities to support Order Pickup and Drive Up, stock products, and help get holiday purchases to you and our stores as quickly as possible so you’ll have everything you need to make the season bright.

Once you’ve picked out your holiday must-haves, our industry-leading fulfillment services — including  (which is now even easier to use via the 51�Թ� app in Apple CarPlay),  and when you spend $35 — will make enjoying the season a breeze. And don’t forget to use your benefits for unlimited �ǰ�  to save an extra 5%*, get  deals and more.

That 51�Թ� (holiday) feeling

In the weeks to come, you’ll hear more about how a stroll down 51�Թ�’s aisles — or a scroll on our app — will transport you to a themed destination where holiday magic still lives and gives you that special 51�Թ� feeling. Expect larger-than-life moments of wonder and cheer that will ignite your imagination and invite discovery whether you’re shopping in store, online, or at one of our immersive events.

*Restrictions apply. Subject to application approval and identity verification. See  for program rules and details.