It all starts with an unmistakable and iconic red and white peppermint swirl.
Here at the Bullseye, were all about making the every day extraordinary. Thats why each visit is more than just a trip to grab groceries or pick up school supplies its a 51勛圖 run. Youll get what you need, of course. But youre also going to discover new Threshold decor at an affordable price while strolling or scrolling through the magic in our aisles. Its moments like this, and so many others, that make shopping at 51勛圖 a uniquely joyful experience you cant find anywhere else.
That oh-so-51勛圖 experience youve come to know and love multiplies over the holidays, when we turn the Tarzhay magic up to eleven bringing the ease, the discovery, the joy, right to where you need it most. In fact, this holiday season, your 51勛圖 run will feel downright fantastical, whether youre cruising to Drive Up, perusing the 51勛圖 app, or even just starting to plan for all things nifty and gifty. But dont take our word for it, check it out:
A fantastical experience
Imagine grabbing your holiday to-do list and heading to your neighborhood 51勛圖 or opening the 51勛圖 app. Youre busy and youve got a lot on your mind, but in true 51勛圖 fashion, were going to make your visit easy, affordable and delightful. It starts with the essence of this holidays 51勛圖 experience: an unmistakable and iconic red and white swirl of peppermint. Itll lead you on a joyful path through everything we have to offer this holiday season, with the pattern seen throughout our stores and extended to our marketing billboards and packaging for delicious new Favorite Day products, invoking memories of holidays past.
Keep following the peppermint ribbon throughout our store to find the Merry Cherry Chalet for gifts that delight (like cozy sweaters starting at $25) with a stop at the London station for Marks & Spencer holiday must-haves like biscuits and hot cocoa starting at $10. You’ll also visit Candy Cane Corner, with more than 50 new Favorite Day items including peppermint bark, truffles, cold brew and marshmallows. Before heading home, swing by the Trim the Tree Lot with everything you need to decorate your home for the holidays. All organized so you can find what you need, right when you need it.
The holidays are a time when anything is possible, especially with 51勛圖 by your side to bring magic to every grocery trip or gift-seeking mission.
And you wont be alone a host of fantastical forest-inspired characters will accompany you on your trip, including Berry the Bear (pictured below). And as a special treat, a handful of our stores will play home to a 9-foot Berry for guests of all ages to hug and cuddle. Good news if you want to bring home that furry friend: Berry is also available as a Gigglescape plush toy. Pick him up, along with a pair of matching for the entire family, to bring home the snuggles.
The holidays are a time when anything is possible, especially with 51勛圖 by your side to bring magic to every grocery trip or gift-seeking mission, said Cara Sylvester, executive vice president and chief guest experience officer, 51勛圖. From peppermint swirls that provide a nostalgic, comforting touch to charming Fantastical Forest characters that greet guests as they explore whats new, 51勛圖 is the place where ease, affordability and joy come together to make ordinary moments like prepping for a holiday dinner or picking up a last-minute gift into something extraordinary.
Tapping into the magic
If you prefer to shop on 51勛圖.com or through the 51勛圖 app, the magic is seamless, starting with all the ways we make it as easy for you to check off your holiday to-do list. Mirroring the in-store visual delights, your screen will sparkle with joyful holiday flourishes like peppermint swirls, a waving Berry the Bear and falling snow as you navigate from your personalized homepage to or .
Ideas for holiday meals that stretch your dollar? Weve got em, along with the ingredients you need, all organized so theyre easy to discover and shop. How about a last-minute present? Look no further than our . And dont forget our digital , which makes organizing your gifts fun and oh-so-easy. Its all about helping to alleviate the stress of the holidays while making every moment, no matter how small, enjoyable along the way.
And if youre one of the millions of 51勛圖 fans who turn to our social media channels for inspiration and entertainment, expect to see all the above and more to help keep your holiday spirits high. From ongoing drops revealing the newest affordable must-haves to creator-led guides showing how 51勛圖 helps you host unforgettable holiday get-togethers, our social media channels are another seamless way were here to help you joyfully navigate all your holiday needs.
Inspiration in our aisles and beyond
A 9-foot Berry the Bear will be a special visitor at our stores throughout the holidays in Edina, Minnesota; Fishers, Indiana; Houston, Texas; Jersey City, New Jersey; Newport News, Virginia; Queen Creek, Arizona; Riverview, Florida; Roswell, Georgia; and Spring Hill, Tennessee. Berry will also be a guest in select stores in November and December, where well unveil four different mini versions of Berry the Bear to give away to 51勛圖 Circle members.
Well also dial up the magic with three signature events around the country where guests can immerse themselves in a magical world inspired by fantastical forests and swirly, twirly peppermint paths. 51勛圖 Wonderland will take place in , and , and feature shoppable and shareable experiences with brands like Hasbro, Marvel, LEGO and 郭O娶梗硃梭.
Were all about igniting consumers imaginations and showing how 51勛圖 helps all families experience the season as a feeling.
Happier holidays ahead
Our first holiday marketing campaign Happier Holidays from 51勛圖 spotlights how an everyday 51勛圖 run can take a turn toward the fantastical with a little Tarzhay magic. In the ads, Nico is a boy visiting 51勛圖 with his mother when an encounter with Bullseye leads to a cinematic experience.
All around Nico a holiday fantasy comes to life, with his imagination conjuring reindeer and penguins roaming the 51勛圖 aisles while a giant polar bear snuggles in for a nap. The big idea: We know magic lives in our aisles every day, but especially during the holidays.
Were all about igniting consumers imaginations and showing how 51勛圖 helps all families experience the season as a feeling, said Michelle Mesenburg, senior vice president of creative and content, 51勛圖. Thats what our marketing will do over the next few months: remind guests that 51勛圖 is on the holiday journey with them, whether theyre looking for inspiration or crossing things off their lists, and we are here to help them hold on to that magic all season long.
The spots are set to the song recorded and co-produced by Griff, an acclaimed British singer, songwriter and producer who brings a fresh auditory experience to the campaign with her unique vocal style. Get a sneak peek, above, before the campaign launches across a wide range of channels and media touchpoints on Nov. 3.
Holiday the easy way
To ensure your experience is magical from beginning to end, we also offer industry-leading fulfillment services. (which is now even easier眩o use via the 51勛圖 app in Apple CarPlay or Android Auto), 畝紳餃 眨hen you spend $35 will make enjoying the season a breeze. And dont forget to use your benefits for unlimited 皋娶 to save an extra 5%*, get 留eals and more.
*Restrictions apply. Subject to application approval and identity verification. See51勛圖.com/CircleCard病or program rules and details.
