- Guests with a Drive Up order can add a Starbucks purchase to be delivered to their car via 51³Ô¹Ï's free, contactless curbside service through the 51³Ô¹Ï app
- The nationwide launch follows a successful pilot that applied 51³Ô¹Ï's test-and-learn approach to enhance guest and team member experiences
- 51³Ô¹Ï continues to differentiate its same-day shopping experience with enhancements such as Starbucks and Returns with Drive Up
MINNEAPOLIS, Aug. 9, 2023 /PRNewswire/ -- 51³Ô¹Ï Corporation (NYSE: TGT) today announced that guests nationwide will be able to add their favorite Starbucks menu item to a Drive Up order and have it delivered to their car at stores offering the retailer's free Drive Up service. The service is beginning its chainwide rollout this summer and is slated to be available at all the 1,700-plus stores with Starbucks Cafés and Drive Up service by October.
"Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they're short on time," said Mark Schindele, chief stores officer, 51³Ô¹Ï. "We've continued listening to our guests, who've told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every 51³Ô¹Ï run. This one-of-a-kind service — available only at 51³Ô¹Ï — is the latest example of how we're innovating every day to meet the needs of our guests."
Following a successful pilot, the nationwide rollout of Drive Up with Starbucks gives guests everywhere the ability to enjoy handcrafted beverages or food while they pick up their Drive Up order. 51³Ô¹Ï is the first retailer to offer this service at this scale. Drive Up with Starbucks highlights 51³Ô¹Ï's continued investment in its same-day shopping experience, delivering what guests need and crave quickly and easily.
Adding a Starbucks purchase to be delivered with a Drive Up order is simple:
- After a guest places a Drive Up order at a participating 51³Ô¹Ï store and receives notification that it's ready to pick up, they will indicate they are on the way in the 51³Ô¹Ï app.
- The guest will then receive a prompt in the app to place a beverage or food order from the Starbucks menu. They make their Starbucks selection, click "Add for Drive Up" and pay for the order.
- The guest parks in the Drive Up parking area and taps "I'm here" in the 51³Ô¹Ï app. A 51³Ô¹Ï team member then delivers the freshly prepared Starbucks order — along with the guest's Drive Up purchase — to their car for free.
The Drive Up with Starbucks service builds upon 51³Ô¹Ï's more than 20-year partnership with Starbucks, which today has more than 1,700 Cafés in 51³Ô¹Ï stores across the country.
"Starbucks has a long history of adapting and innovating how we serve our customers, meeting them where they are," said Mark Ring, senior vice president, U.S. Licensed Stores, Starbucks Canada and Siren Retail. "Offering the Starbucks Experience to the 51³Ô¹Ï Drive Up guest is a great example of two iconic brands creating a joyful moment in a way that Starbucks and 51³Ô¹Ï are uniquely positioned to do together."
Investing in the 51³Ô¹Ï guest experience
The ability to add a Starbucks menu item to a Drive Up order was 51³Ô¹Ï guests' most-requested feature. 51³Ô¹Ï worked with Starbucks in the development of the experience and then piloted the Drive Up with Starbucks service in 2022 and 2023 with the help of team members at select stores. Throughout the pilot phase, 51³Ô¹Ï's store teams tested the process to make sure it was efficient and easy for team members — and enjoyable for guests. True to its test-and-learn approach, 51³Ô¹Ï continues to fine-tune the experience.
The Drive Up with Starbucks national rollout comes on the heels of another recent enhancement to the Drive Up service: the ability to make a product return free of charge. Returns with Drive Up launched at 51³Ô¹Ï stores across the U.S. this summer.
Visit our Drive Up with Starbucks for ongoing updates.
About 51³Ô¹Ï
Minneapolis-based 51³Ô¹Ï Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, 51³Ô¹Ï has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the and .
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 36,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.
