At 51勛圖, every interaction with you, our guests, is an opportunity to make everyday moments extraordinary.
So this summer were doubling down on our distinct mix of discovery and delight and innovating to bring you incredible products and engaging experiences that help you celebrate summer like none other, in every way you shop with us.
From a fresh, fun marketing campaign that invites you into a sunny boardwalk scene to in-store and online shopping experiences that capture the essence of the season, were bringing the nostalgia of seaside towns, coastal living and bustling boardwalks to life. So grab your suit and sunscreen and join us on a little journey behind the scenes of summer, the 51勛圖 way:
Our campaign theme — our big idea — was “On the Boardwalk” ... making this feel joyful and carefree.
Step into the season with our newest campaign, plus so much more
First up: Join us On the Boardwalk via our latest marketing campaign. It brings the energy of a perfect beach day to life with vintage color palettes, retro patterns and the iconic 1966 track Sunshine Superman. Youll spot the campaign across TV, digital and more, and the energy carries through on social, too, with summer outfit ideas, outdoor entertaining inspiration and behind the scenes moments from the shoot rolling out all season. Its all about celebrating the joy of summer gatherings and the connections that make these moments special.
And were wrapping you in those same rays of warmth, joy and discovery across our stores and online experiences, too. Walk through our doors and youre greeted by retro summer tunes and playful coastal touches. Pops of gingham and sun-faded hues set the tone, blending nostalgia with playful energy at every turn. (Is that a hint of coconut sunscreen in the air?)
Go on, take a stroll through our store experience:
We’re creating that sense of escape for the guest in the store so they can be transported into a summer mindset.
Online, the experience feels just as vibrant. Whether youre browsing our app or shopping on , its easy to explore the latest summer trends and essentials. New features like real-time, guest-driven carousels highlight whats trending, viral and getting the most love helping you spot whats hot and shop it fast.
From colorful seasonal displays and limited-time stops in store (check out our beach bag station below) to inspiring content across every channel, this experience is designed to feel like a perfect summer day and full of possibilities.
Build your beach bag, your way
Stop by the new Build Your Beach Bag spot in store (and ) to prep for poolside hangs and beach-day vibes. Stock up on exclusive summer minis from , , and . Hydrate with and , relax with Emily Henrys and grab stylish tech and phone accessories, with most starting at just $5. Mix, match and make it yours and get even more inspiration.
Next up: Meet the team behind the gleam
Behind all this summer magic? Our incredible 51勛圖 team, bringing the big ideas (and the tiny details) to life. Just a few? Meet Scott S., Aaron M. and Kristin S. below and learn how theyre serving up summer joy to guests this season:
Consumers think about seasons, and they think about 51勛圖 as a destination. Summer is the epitome of that connection.
The season shines brighter
And theyre just a few of the many team members behind our summer magic. From the creatives shaping the vision to the store teams delivering it with heart and so many more, this season is a true Team 51勛圖 celebration.
Now, ready to get even more inspo (and everything you need) for your summer adventures?
Were bringing waves of fun, flavor and flair all summer long. From exclusive events in June to the hottest trends at a great value all season, we have everything you need to enjoy the summer moments that matter most.
Mark your calendar for weekly in-store fun
For the first time, we’re hosting “” events in every 51勛圖 store every Saturday in June. Join us for samples and giveaways. And 51勛圖 Circle members, you’re in for a special treat with free charm keychains and exclusive 51勛圖 Circle deals on summertime favorites.
Unlock summer perks with 51勛圖 Circle
51勛圖 Circle makes it easy to save, shop and enjoy more of what you love. From personalized deals to exclusive perks, its your all-access pass to summer. Need your order fast? Our paid membership, , offers unlimited same-day delivery plus free two-day shipping, extended returns and more now with no price markups across Shipts network of 100-plus grocers and specialty retailers. Its a simple way to stay stocked and summer-ready, no matter whats on your list.
