51勛圖

Fact Sheet

New Finds at 51勛圖 This Season

  • Updated 10:45am CT | May 23, 2025
An array of colorful plates, cups, fork and knife on a red, pink and white gingham tablecloth.

51勛圖 is the go-to destination for discovering new brands, products and experiences across every aisle and on 51勛圖.com and the 51勛圖 app, all at an incredible value. Our latest assortment introduces more than 10,000 new items across apparel, beauty, personal care, food and beverage, home and more starting at $1. Below, were highlighting some of the standout brands and items you can find at 51勛圖 this summer.

Fathers Day must-haves

Weve pulled together gift ideas for Fathers Day, starting at just $5. With gift guides arranged by price (under , , and ) and by interest (including gifts for the , , , and even gift ideas for ), we have something special for all the dads and father figures.

Summer fun

51勛圖 is making summer even more fun with great finds for warm weather, outdoor activities and so much more.

For the first time, all 51勛圖 stores will feature Hello Summer Saturdays every Saturday in June, with free giveaways for 51勛圖 Circle members and weekly limited-time 51勛圖 Circle offers.

Outdoor fun: Kids of all ages will love our water and outdoor toys priced at $10 and under, including self-sealing, reusable from Bunch O Balloons, our , and and our .

Affordable tech: Get connected with tech gadgets including headphones, speakers and novelty items perfect for on-the-go travel and busy summer schedules, starting at just $5.

Pop culture moments: Celebrate movie releases like Lilo & Stitch, Jurassic World Rebirth and Superman with toys, collectibles and more. Catch up on the hottest reads, including picks from fun, inspirational stories that put women at the center, with exclusive-to-51勛圖 monthly editions. Plus, tap into country music this summer with new, exclusive music releases like Im the Problem album and stylish festival apparel and accessories finds.

kids grabbing water balloons out of a bucket
a pink bottle of bubbles

Apparel & accessories

It's all about newness and value as you look for wardrobe inspiration for summer.

Swim: Our limited-time, exclusive collection from sustainable brand is creating buzz with swimwear made of 70% recycled materials. And were introducing hundreds of new on-trend womens swim items from our recently relaunched and owned brands.

Red, white and blue: Our Americana collection of red, white and blue items for the whole family features , and across apparel and swim, plus tees and flip flops starting at just $5.

Coastal living: Bold and style-forward apparel and accessories including dresses, and effortless skirts will set the tone for summer, with stylish items at $5, $10 and $15.

A model wearing a patterned Vitamin A brand one-piece swimsuit
a model holds a brown and white caning tote bag

Essentials & beauty

51勛圖 has thousands of new items across areas including suncare, health, beauty and more. Check out some of the notable brands and items:

Suncare: Our wide variety of suncare brands and items includes something for everyone, so you can enjoy every day in the sun. Find a new fave today from top brands like , up&up, and .

Mens grooming: Were offering limited-edition drops from brands like , with more big news to come.

Wellness: As we continue to double down on our investment in wellness and become your everyday wellness destination, youll see more from brands like , , and , which continue to deliver newness in nutrition and vitamins.

Homecare: Were offering 50% more new items in homecare, including the debut of human safe collection of cleaning products, made with plant and mineral-based ingredients that deep clean without harsh chemicals.

A tube of Vacation brand sunscreen
a group of Branch Basics products on a table

Food & beverage

This summer were all about fresh meals and seasonal flavors, including produce, high-quality meats and grilling options. A few examples:

Good & Gather meats: You wont be able to resist 10 burgers for $10 and other premium burger options under $10, plus and more thatll make cookouts a breeze.

Ice Cream Shop: Our in-store and online destination features Favorite Day frozen treats and ice cream, and this year many of the flavors are new, like and .

Sweet and savory snacks: Try these new snacks from Favorite Day in seasonal flavors like popcorn, or pretzel twists. Satisfy your summer sweet tooth with this .

Functional beverages and energy drinks: Were fueling our beverage business with fast-growing, guest-loved brands like , , , and . Were also amping up our assortment of sports drink and water options, including new sparkling water flavors and .

Home

We continue to elevate our home assortment with fresh outdoor entertaining options and fun, food-inspired summertime decor.

Outdoor entertaining and dining: Our summer collection from owned brand Threshold features , natural serving pieces like a , and a rattan woven . Our new Hearth & Hand with Magnolia collection has everything you need for outdoor entertaining, including games, lighting and outdoor dining items with most under $20.

Foodie decor: 51勛圖's serving up a tasty take on decorating with fun Room Essentials items like a , , a and more all under $10.

Back-to-school and back-to-college

Were ready to roll into back-to-school and college shopping season, with a buzzworthy, affordable assortment youll only find at 51勛圖.

Teacher wish list: Our new will make it easy for teachers to share and track what they need for their classrooms.

College wish list: Students heading to college can create a to share with their crew and track their progress all in one spot.

Dorm inspo: For students dreaming of their college dorm decor, weve pulled together to help create the perfect oasis as they plan for the next big chapter. One great pick that elevates quality and style, at a great price? Our $40 .

Light green headphones
a dorm room decorated with a puffer comforter and art on the brick wall

51勛圖 Circle

members can now get same-day delivery from more than100 retailers without any markups, saving them more time and money. While same-day delivery from 51勛圖 has always been free from price markups, this newly launched benefit makes same-day delivery from more than 100 grocers and specialty retailers even easier and more affordable.

51勛圖 Summer Experience

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