51³Ô¹Ï

This spring, 51³Ô¹Ï is the go-to destination for discovering new brands, products and experiences across every aisle and on the 51³Ô¹Ï app, all at an incredible value. Our latest assortment introduces thousands of new items across apparel, beauty, personal care, home and more. Below, we’re highlighting some of the standout brands and items you can find at 51³Ô¹Ï this spring.

Easter Must-haves

From delightful Easter baskets, crafts and snacks to home decor and , 51³Ô¹Ï has all the trends and delicious, charming finds for an extra-special holiday.

We’re focusing on value so consumers can make the day special without spending a lot, including affordable brunch options and the return of 51³Ô¹Ï’s popular Easter meal for $25 with more items to help set the table at the same price, including:

• 6-pound Market Pantry Ham
• Del Monte Pineapple Slices (new this year)
• Stove Top Turkey Stuffing Mix
• Favorite Day Baguettes
• Good & Gather Russet Potatoes
• Campbell’s Cream of Mushroom Soup
• Good & Gather French Fried Onions (new this year)
• Del Monte French Cut Green Beans
• Heinz Homestyle Turkey Gravy

Affordable Easter baskets

New Favorite Day pre-filled baskets for $10 make gifting easy and convenient. And 51³Ô¹Ï has lots of options for those who want to build their own basket, including our bulk and multipack options, complete with eggs, grass and fillers for just $7. Some basket filler highlights include:

• More than 40 new Favorite Day limited-time items to elevate an Easter basket, starting at just $1, like the in medium and large sizes, in pastel colors, , , , , and .
• Budget-friendly Easter favorites from (85% of the items are under $10) including the latest addition to the viral Featherly Friends collection, , and must-have for just $3.

Spring Fun

51³Ô¹Ï is making springtime even more fun with great finds for Spring Break, outdoor activities and so much more.

• Sports: 51³Ô¹Ï now has a larger assortment of pickleball must-haves, including the and the from . Stanley’s and Owala’s are perfect ways to stay stylish, cool and hydrated on the sidelines.
• Pop culture moments: Celebrate movie releases like Captain America: Brave New World and with action figures and toys. Catch up on the hottest reads including the latest book in the Hunger Games series, (featuring exclusive bonus content). Plus, get the latest music albums by artists like , featuring exclusive vinyls and CDs available only at 51³Ô¹Ï.
• Toys: 51³Ô¹Ï has 800 new toys hitting the shelves, including favorites tied to sports and gaming trends.
• Travel: 51³Ô¹Ï is the one-stop, easy-to-shop destination with an in-aisle destination for travel must-haves, from $9.99 accessories and Heyday tech items, and .

Apparel & Accessories

It’s all about newness and value as you look for wardrobe inspiration for spring.

• Menswear: 51³Ô¹Ï’s owned men’s brand, Goodfellow & Co, is delivering new monthly drops starting at $15 from its new and collections.
• Weddings: Find all your shower, party and rehearsal looks with , a curated assortment of apparel, accessories, shoes and more. Dresses start at $30.
• Baby: 51³Ô¹Ï’s baby owned brand Cloud Island features , and with new cozy styles in pastels and neutrals, designed for newborns, infants and babies for every kind of day – starting at $10.
• Kendra Scott jewelry: The latest Kendra Scott at 51³Ô¹Ï assortment features soft pastels like pinks and blues alongside delicate and earrings.

Essentials & Beauty

51³Ô¹Ï has thousands of new items across areas including health, beauty and baby. Check out some of the notable brands and items below.

Nutrition and over-the-counter medication

This year we’re doubling down on our investment in wellness, including  newness in nutrition and over-the-counter medication:

• A mix of new national brands and exclusive brands offering a greater selection of innovative and affordable options, including supplements like , powder, , , and , as well as electrolyte drink mix, plant-based bars and science-based powdered drink supplements from .
• Beloved brands with new items exclusively at 51³Ô¹Ï include , , , , and . And exclusive partnership with the MET museum features famous art on first-aid kits and bandages — only at 51³Ô¹Ï.
• Emerging brand expansions include hormone support supplements from and multivitamins from , and .
• We are expanding into new categories, including an assortment of functional mushroom brands like and affordable over-the-counter hearing aids in select stores.

Beauty

We’ve added more than 2,000 new beauty products and nearly 50 new brands to our beauty assortment, including textured hair care, K-beauty and nail care newness.

Baby

This spring we’re celebrating babies and toddlers with more than 2,000 new items across nursery, apparel, food and toys, including popular national and emerging brands like bumbum, Lalo and Joie. We’re also offering new brands and products that support mom’s postpartum journey, and an expanded gift assortment to help everyone from grandparents to friends celebrate the little ones.

Home

51³Ô¹Ï continues to elevate its home assortment with more style and refreshed aesthetics as well as collaborations with distinctive, consumer-favorite brands for a spring refresh, Easter decor and beyond.

• Decor: For any spring home refresh, the new from offers ample space for displaying framed photos, books and more. Plus, they are designed to match any existing decor.
• Bedding: New duvet covers from like the adds a garden-inspired vibe to any space.
• Kitchen: New finds for spring from include a that is multi-purpose and can be used in the freezer for food storage or used to quickly reheat food in the microwave.
• Designer Partnerships: will perfectly display baked goods this spring. has everything you need to dress up the table in natural style this spring.
• Organization: Spring organization from has never been easier with the .
• : The 50+ item assortment features character-inspired hooded blankets, figural dolls and pillows, sheet sets, quilts and even glow-in-the-dark comforters, with most items under $30, online now and launching in stores in late April.

51³Ô¹Ï Circle

, our paid membership program offering same-day delivery from 51³Ô¹Ï and your favorite local stores, is debuting a new benefit this spring called Freebies. With Freebies, 51³Ô¹Ï Circle 360 members will get a free gift every month, just for being 51³Ô¹Ï Circle 360 members. On the first of each month, members can choose from fun surprises like free products, dollars toward their next purchase and more — redeemable in-store or online.