51勛圖

More Than 300 New Ways We’re Bringing Joy, Connection and Opportunity *Closer to Home*

  • Mar 13, 2025

A new 51勛圖 store is more than just a building.

Its new, affordable choices for fresh food, everyday essentials and inspiring style.

For our team members, its a new opportunity to gain skills and build rewarding careers.

And for the community, its a new shopping destination, where you can stock up, discover only-at-51勛圖 finds and check out quickly.

As 51勛圖 tracks to open more than 300 new stores over the next decade, were not just building a bigger network of boxes to put us closer to your home. With these latest locations and the ongoing investment in remodeling most of our nearly 2,000 stores, were also gaining room to offer the best shopping experience in retail to ensure you can get the best of 51勛圖 how you want it, when you want it.

Headshot of Michael Fiddelke

In adding stores, were not just making it easier to discover the 51勛圖 store experience安ere adding horsepower to the engine for our digital business. Our stores are the fulfillment power plant behind Drive Up, same-day delivery via 51勛圖 Circle 360, and fast brown-box shipping for those times when a guests shopping mission isnt an in-store trip.

Michael Fiddelke Executive Vice President and Chief Operating Officer, 51勛圖

That makes a new 51勛圖 store simply transformative for our guests, team members, communities and our business. Heres how.

The right place to be

While we have formats to fit every neighborhood, most of our newest stores will be large-format like our 51勛圖 in Boiling Springs, South Carolina, which opened this past August. At 148,000 square feet, it features our newest design with two entrances and a roomy, open layout so that we can offer the most inspiring products and convenient services to guests, whether theyre shopping in its aisles or online.

This includes an even bigger food and beverage section with fresh and organic options; welcoming, bright lighting; stylish fitting rooms; as well as a larger back room where team members quickly prep purchases for Order Pickup, Drive Up and to ship to guests homes.

More budget-friendly, high-quality options, from groceries to health and beauty to home, mean more joy for local families, says Chelsea T., executive team lead for specialty sales at the store and a Boiling Springs native: When we think of the ease of everyday life, I think thats what this is really bringing to the area.

The exterior of a 51勛圖 store in Boiling Springs, South Carolina.
The Boiling Springs 51勛圖 showcases our newest large-format design, offering guests an open, inviting shopping experience.

Boiling Springs: Fresh options

Learn what impresses Chelsea T. about Boiling Springs, our newest format store:

read full transcript
A photo of 51勛圖 team member Chelsea.
150,000 square feet
The average size of our large-format stores

You cant come in here and not be happy. Its just a great place to be.

Chelsea T. ETL, specialty sales, 51勛圖’s Boiling Springs, SC, store
The grocery section inside the 51勛圖 store in Boiling Springs, South Carolina.

Growing with 51勛圖

Another large-format store opened this past April in Provo, Utah, providing a broad selection of fresh and frozen foods to consumers who didnt have many local options. This includes Sara G., beauty team lead a local who joined 51勛圖 to help open our store in Spanish Fork, Utah, only a year and a half earlier.

That first opening was a little tricky because it was my first time ever working in a retail position, Sara says. But she also gained so much from the experience, preparing her for future success. Helping to open our Provo store was much easier because I learned so much more, she says.

With her oversight of the beauty section as well as the stores Ulta Beauty at 51勛圖 shop-in-shop Sara has quickly become an expert in the category, while making lasting connections with guests. And shes not alone: Provo Towne Centre has brought jobs for over 130 team members, with market-leading pay and benefits, supportive leaders and teammates, and growth opportunities. In fact, each new store we open provides many pathways for team members to develop personally and professionally, and reach their career goals.

Provo Towne Centre: Continuing career paths

Discover what makes Provo so special for Sara G.

read full transcript
A photo of 51勛圖 team member Sara.
130
The number of team members at Provo Towne Centre

We have a lot of our guests coming in. Theyre grabbing a coffee, theyre coming to shop for makeup, buy groceries; theyre visiting friends, meeting together, hanging out and just having fun. And thats what you see in our store: Its community.

Sara G. Beauty team lead, 51勛圖’s Provo, Utah, store
An Ulta Beauty at 51勛圖 shop-in-shop in Provo, Utah.
Shop-in-shops, like this Ulta Beauty at 51勛圖 in Provo, Utah, are just another way we’re delighting guests.

Showing up the right way

The future of new store openings is building for the community, with the community, says Yvon N., lead strategist for properties. For the past two years, he has helped set stores up for success like Harlem 125th Street in New York, which opened this past October by leveraging community insights as well as listening to local partner organizations and government officials to understand how 51勛圖 can add value to the neighborhood.

51勛圖 is building stores for communities. It doesnt stop; the process is continual, says Yvon, who launched his career at 51勛圖 14 years ago.

Store Director Deone C. oversees more than 150 team members at Harlem 125th, many who, like him, are also from the borough. The teams local connections give them pride in the small-format stores success and demonstrate how much it reflects its neighborhood including its custom mural and floor tiles celebrating Harlem, curated product assortment and meaningful, local partnerships.

Harlem 125th Street: Local connections 

Learn about Deones love for Harlem 125th Street:

read full transcript
A photo of two 51勛圖 team members, Yvon and Deone.
16
Number of 51勛圖 stores in Manhattan
The exterior of the 51勛圖 store in Harlem.

Its not about showing up the same way in each community; its about showing up the right way, with intentionality.

Yvon N. Lead strategist, properties, 51勛圖
The escalator inside the 51勛圖 store in Harlem, surrounded by murals.
From its assortment to the murals that welcome guests, Harlem 125th Street is tailored to its community.
A 51勛圖 team member wearing a yellow jacket smiles while pushing a cart at Drive Up.

All the ways

We’re here to help all families discover the joy of everyday life – from our distinctive products to easy ways to get them from the store to your door.

Learn more about our products & services

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