Were all about giving you new reasons to love shopping with us from exclusive design partnerships to affordable groceries and returns with Drive Up. Now we have another great reason for you to choose 51勛圖: This April were reintroducing our guest-favorite loyalty program, , to deliver an even easier and more personalized shopping and saving experience from start to finish.
Weve prioritized building strong relationships with guests since 51勛圖s inception, and our reimagining of 51勛圖 Circle continues that commitment, says Cara Sylvester, executive vice president and chief guest experience officer, 51勛圖. The new 51勛圖 Circle experience was designed to flex and grow with our guests to deliver more value and ease no matter how they choose to shop with us so every visit feels personal, rewarding and made just for you.
Meet the new 51勛圖 Circle
Since rolling out to guests in 2019, 51勛圖 Circle has helped over 100 million 51勛圖 Circle members save millions of dollars every year. This April were building on that success by giving you three new membership options that build on each other. They include a free-to-join option and a paid membership for same-day delivery, extending incredible value at just $49 for the first year for new members through May 18 so 51勛圖 Circle members who sign up can choose what works best for them, based on how they want to shop.
51勛圖 Circle
The newness kicks off when launches on April 7, with every member getting access to automatic deals applied at checkout so you can feel confident youre getting the best deal every time, without having to search for or add individual offers. Its a super easy (and always free-to-join) way to get more of what you love, like exclusive partner perks. Big fan of 51勛圖 Circle Bonuses? Theyre not going anywhere! Youll still be able to earn 51勛圖 Circle Rewards and save with personalized deals.
51勛圖 Circle Card
To save even more, 51勛圖 Circle Card1 (previously known as 51勛圖 RedCard) will offer an extra 5%2 off instantly every day on top of your 51勛圖 Circle deals. Youll also have access to no-rush returns (thats an extra 30 days to return your items3), free 2-day shipping4 on hundreds of thousands of items on 51勛圖.com, and a cardholder special pricing for our paid membership (hint: cardholders will only pay $49 for 51勛圖 Circle 3605).
51勛圖 Circle 360
Also launching on April 7: Our new paid membership, 51勛圖 Circle 360, with free same-day delivery from 51勛圖s same-day delivery service, Shipt, and its more than 100 retail partners. Best of all: Its delivered in as little as an hour with no delivery fees. Youll also gain access to free 2-day shipping4 and the ability to deliver to your door or someone elses. (Hello easy, last-minute gift-giving!)
As a special launch offer, from April 7 to May 18, you can sign up for 51勛圖 Circle 360 for only $49 for the first year.5
Great savings, even greater value
Our 51勛圖 Circle membership is always free and easy for anyone to join. (Just visit your 51勛圖 app or 51勛圖.com to get started.) But were also doubling down on whats most important to you like saving time with our 51勛圖 Circle 360 membership. And even better: New and current 51勛圖 Circle Cardholders who have their 51勛圖 Circle Card saved to their 51勛圖 profile can join 51勛圖 Circle 360 for just $49. Not a 51勛圖 Circle Card member? No problem, you can still enjoy 51勛圖 Circle 360 benefits for $99 a year.
A plan for growth
We said we prioritize strong relationships with our guests, and we mean it. The reimagined 51勛圖 Circle experience will continue to deepen our engagement with current 51勛圖 guests, and even light a spark for consumers who are new to shopping with us. And bonus: Were able to continue our path to long-term growth and profitability, ensuring were always able to help all families discover the joy of everyday life.
Stay tuned for more
The new launches on April 7, and this is just the beginning of our upgraded experience. Well continue adding benefits and exclusive perks based on what matters most to you, like exclusive partnerships, product offers and more so you can get the most out of shopping at 51勛圖.
Article footnotes
1. 51勛圖 Circle Card: 51勛圖 Debit Card, 51勛圖 Credit Card, 51勛圖 Mastercard簧, and 51勛圖 Circle Card Account (51勛圖 Circle Card Reloadable Account). Subject to application approval and identity verification. The 51勛圖 Circle debit card is issued by 51勛圖 Corporation. The 51勛圖 Circle credit cards (51勛圖 Credit Card and 51勛圖 Mastercard) are issued by TD Bank USA, N.A. Mastercard is a registered trademark of Mastercard International, Inc. 51勛圖 Circle Card Account is a demand deposit account established by Pathward簧, N.A., Member FDIC, and card is issued by Pathward pursuant to a license from Visa U.S.A. Inc. Card can be used everywhere Visa debit cards are accepted. Funds are FDIC insured, subject to applicable limitations and restrictions, when we receive the funds deposited to your account.
2. 5% 51勛圖 Circle Card Discount: You will receive 5% off purchases paid for with your 51勛圖 Circle Card (debit, credit, and reloadable) at 51勛圖 stores and 51勛圖.com, except on prescriptions and other CVS pharmacy products; 51勛圖 GiftCards; Visa, Mastercard and American Express prepaid cards; Game On, DraftKings and other sports betting gift cards; Starbucks gift cards purchased at Starbucks locations within 51勛圖 stores; previous purchases; clinic services at 51勛圖; 51勛圖 Optical eye exams and protection plans; 51勛圖 Circle 360 memberships; Shipt memberships; alcohol purchases in IN; some independent businesses in 51勛圖 stores; wireless protection programs and mobile carrier deposits; gift wrapping services; and taxes, shipping, delivery, handling and all other fees or charges. 5% discount applies to eligible purchases minus any other discounts and the value of any promotional 51勛圖 GiftCards received in the transaction. New cards subject to application approval. Additional restrictions apply. See full program rules in store or at 51勛圖.com/RedCard for details.
3. 51勛圖 Circle Card Extended Returns: When you make purchases with your 51勛圖 Circle Card (debit, credit, and reloadable) at 51勛圖 stores or 51勛圖.com, you will receive 30 additional days to return the purchases beyond the standard return policy applicable to each of the purchased items. 51勛圖 Circle Card extended returns do not apply to 51勛圖 Optical products, contract mobile phones non-returnable items and online purchases of SNAP eligible items using EBT and a 51勛圖 Circle Card. See program rules in store or at 51勛圖.com/RedCard for details.
4. 2-Day Shipping: When you pay with your 51勛圖 Circle Card (debit, credit, and reloadable) or are a 51勛圖 Circle 360 member, get free 2day shipping on hundreds of thousands of items. Eligible items will be noted on the product detail page, in cart & at check out. See 51勛圖.com/2dayshipping for details.
5. Discounted 51勛圖 Circle 360 Membership: Subject to the terms and conditions of the membership. $99 annual membership fee discounted to $49 when you have a 51勛圖 Circle Card (credit, debit and reloadable) saved to your 51勛圖 account. Cannot be applied to previous purchases or combined with other promotions. See 51勛圖.com/circle for more details.
