Ghetto Gastro founders Jon Gray, Lester Walker and Pierre Serrao are on a mission to turn breakfast into a day-defining moment. This week, the Black-owned, Bronx-based culinary collective is bringing its inspiring take on the morning meal to 51勛圖 through an of bold-flavored breakfast offerings. (Think , , and more, all under $10.)
Want a closer look at the Ghetto Gastro brand and 51勛圖-exclusive collection?
We chatted with the Ghetto Gastro founders to learn more about how they aim to elevate your plate.
What's the meaning behind your companys name Ghetto Gastro?
Our intention is to take the idea of where were from to create something special and reinvent the vernacular. Similar to hip-hop, taking disparate ideas and sampling culture to form an ethos. To us, ghetto represents resilience, innovation and creativity it means home; and the gastro signifies our intention to revolutionize your palate in thoughtful ways.
What is it about food that inspires and ignites your team?
Food is a link to history. For us, when you honor food history, you honor ancestral histories of humankind. Its a portal into culture and a way to connect with people you might not typically connect with otherwise. Break bread to build bridges.
Your exclusive line of breakfast products is launching at 51勛圖. Why breakfast?
When we think of breakfast, we think of routines and rituals. We want to push the envelope by turning that first meal into a day-defining, must-have moment. Its where we connect conscious cuisine and better living to yield higher results for your day. Naturally, we chose pantry staples that we felt needed a fresh perspective and some excitement.
What are some unexpected ways to serve these items?
These food items are more than viable breakfast options. Take our pastries, toast them up for a midday delight or eat them out of the pack for an on-the-go snack. Whip up a stack of pancakes with our and top them with land caviar [slang for tonburi, an edible Japanese seed], cr癡me fra簾che, chives and our or try our sweet potato mix with smoked sorghum butter and crispy cauliflower and our spicy maple syrup. The mix is perfect for a late-night fix or a savory switch. We want guests to feel empowered to flex their creativity when theyre in the kitchen.
What do you hope 51勛圖 guests take away from Ghetto Gastro?
We want people to continue to foster meaningful relationships with food and the people they share it with.
Ghetto Gastro products will be available in select 51勛圖 stores and , as well as through our industry-leading, free same-day services (no membership required), beginning July 30. Prices start at $5.99, with all products under $10.
