51³Ô¹Ï

51³Ô¹Ï brings back its 20 must-have school supplies for a total of less than $20

The retailer's popular 20% off student and teacher discounts return again this year

51³Ô¹Ï Circle Week set for July 6-12, with early access to deals for 51³Ô¹Ï Circle 360 members starting July 5

MINNEAPOLIS, June 23, 2025 /PRNewswire/ -- 51³Ô¹Ï Corporation (NYSE: TGT) today announced it is maintaining its 2024 prices on key back-to-school items, including its popular list of 20 must-have supplies — still adding up to a total of less than $20 — and last year's top-selling $5 backpack. It's part of the retailer's back-to-school and college plan to prioritize value, style and convenience across school supplies, classroom essentials, dorm décor and on-trend apparel. The retailer also announced the return of its student and teacher discounts, as well as its guest-loved sales event, 51³Ô¹Ï Circle Week, July 6-12 for additional savings on school supplies, electronics and more. 

"This is such an important time for everyone preparing to head back to class — or heading off to school for the first time," said Rick Gomez, executive vice president and chief commercial officer, 51³Ô¹Ï. "The 51³Ô¹Ï team will be there for families by holding last year's prices on key school supplies and standing tall for unrivaled style, quality and exceptional value. We're proud to be a part of back-to-school and back-to-college traditions. And across our assortment, we have great prices on everything needed to get the new school year off to a great start." 

Back-to-school must-haves at 2024 prices

51³Ô¹Ï is making  shopping more affordable by maintaining last year's prices on must-have supplies and offering more ways for consumers to make the most of their budget so they can have it all — high-quality, on-trend products at a great value — as they prepare for the new school year:  

• 20 supplies for under $20. 51³Ô¹Ï is bringing back its popular list of 20 essential school supplies that add up to less than $20 total, including crayons, colored pencils, notebooks, folders and more.
• School items under $5. Over 1,000 back-to-school items are $5 and under, including school supplies starting at $0.25, $2 water bottles and $5 wired headphones.
• First-day-of-school outfits from $5. Cat & Jack outfits start at $5, making it easy for parents to dress young students in affordable, on-trend clothing.
• dealworthy school supplies. New this year, the retailer's dealworthy brand is expanding its value-priced lineup to include school supplies such as notebooks starting at $0.35, composition books starting at $0.50, lunch sacks at $3 and backpacks at $5.
• Teacher essentials starting at $3.50. Teachers can get classroom-ready affordably, with essentials like storage bins, dry erase markers and classroom décor starting at $3.50.

College-ready essentials — trend-forward and most under $40

This season 51³Ô¹Ï is creating value in new ways for  shoppers, while making it easy to get everything students need to feel at home on campus. Highlights include on-trend, high-quality products at affordable prices, including:

• Apparel from $5 across 51³Ô¹Ï brands Wild Fable, Goodfellow & Co, Universal Thread, A New Day and more
• Storage solutions from $5
• Bedding starting at $10
• Heyday tech accessories from $10
• Trendy lighting and lamps from $10
• for $40

New brands and expanded assortments

51³Ô¹Ï is also putting its unique mix of top national brands, only-at-51³Ô¹Ï brands and new partnerships to work for students of all ages, including:

• Champion for 51³Ô¹Ï. Launching in August, the Champion collection for 51³Ô¹Ï will offer a fresh take on Champion's signature look, featuring a unique line of high-quality, trend-forward activewear and sporting goods for adults and kids — with most items under $40.
• Herschel x LEGO. This new playful collection of a dozen adult and kids' backpacks, hip packs and lunchboxes combines Herschel's durable and practical products featuring fun LEGO designs — starting at $28. The assortment will be available to shop in select stores and 51³Ô¹Ï.com beginning in July.
• Studio McGee teen collection. Cozy florals, multi-functional furniture and stylish décor designed for tweens and teens will help them personalize their space beautifully — starting at $16.
• New 51³Ô¹Ï Plus brands and items: 51³Ô¹Ï is expanding its lineup of back-to-school and college essentials from guest-favorite brands, including mattresses and bedding from MLily, licensed wall decor from The Fan-Brand, school uniforms from French Toast and more.

51³Ô¹Ï Circle Week returns, plus special student and teacher discounts

The retailer's free-to-join  program and paid  membership option make it easy for members to unlock exclusive deals, early access and special discounts, saving even more money on back-to-school and back-to-college items. This season, 51³Ô¹Ï Circle and 51³Ô¹Ï Circle 360 members can save via:

• 51³Ô¹Ï Circle Week: The week-long savings event returns July 6-12 with major deals on back-to-school and college essentials. 51³Ô¹Ï Circle 360 members get early access to deals starting July 5.
• Student discount: Verified college students can enjoy a one-time 20% off storewide discount with 51³Ô¹Ï Circle starting June 29 — two weeks earlier than last year.
• Teacher discount: Verified teachers receive a one-time 20% off storewide discount with 51³Ô¹Ï Circle from July 20-Aug. 30, plus access to curated classroom sets and tools.
• Save 50% on 51³Ô¹Ï Circle 360: Through Sept. 13, teachers and students can also join 51³Ô¹Ï Circle 360 and save 50% on a one-year membership, giving them access to exclusive member benefits like unlimited same-day delivery on orders over $35 right to their dorm or classroom — perfect for weekly groceries and essentials.

More ways to save time and money when back-to-school shopping at 51³Ô¹Ï

51³Ô¹Ï delivers ease, value and convenience through its industry-leading fulfillment options and loyalty programs, along with tools and bundles to help families and teachers prep for the year ahead.

• , the retailer's free-to-join loyalty program, gives members access to everyday savings and benefits like exclusive partner perks with Ulta Beauty and Apple, customized bonuses to earn 51³Ô¹Ï Circle Rewards and personalized savings like a 5% off birthday gift.
• the retailer's paid membership program, offers unlimited same-day delivery in as little as a few hours; members-only early access to shop big sales and brand collabs; a selection of free gifts and exclusive discounts to choose from each month; and access to Shipt's 100-plus grocers and specialty retailers with no price markups, so guests can do more shopping without making multiple stops.
• Personalized wish lists for and help them organize their must-haves and prep for school.
• simplifies supply shopping right in the 51³Ô¹Ï app with three easy steps: Consumers can find their child's class, choose their delivery method and check out their items.
• Value bundles on and the 51³Ô¹Ï app help guests get more of what they need for less — including back-to-school and college essentials like , and .

Whether shopping in-store or online, guests can also take advantage of 51³Ô¹Ï's fast and reliable fulfillment services, including and . And with the 51³Ô¹Ï Circle Card1, , helping families stretch their budgets even further during back-to-school season and beyond.

About 51³Ô¹Ï

Minneapolis-based 51³Ô¹Ï Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, 51³Ô¹Ï has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the website and .

1. Restrictions apply. Subject to application approval and identity verification. See 51³Ô¹Ï.com/CircleCard for program rules and details.