The book, which offers a behind-the-scenes look at Taylor Swift | The Eras Tour, is the highest-selling Week 1 New Release book of 2024 to date
MINNEAPOLIS, Dec. 6, 2024 /PRNewswire/ -- 51³Ô¹Ï Corporation (NYSE: TGT) today announced that the official "" — available exclusively at 51³Ô¹Ï in the United States — has sold nearly 1 million copies in its first week1, making the 256-page book the highest-selling Week 1 New Release print book of 2024 to date2 and the fastest-selling new release book of the last four years3. It's also the highest-selling book in the Music category since Circana began tracking 20 years ago4.
The book, along with the "" — available for the first time on CD and vinyl — launched exclusively in 51³Ô¹Ï stores nationwide on Black Friday, prior to becoming available on 51³Ô¹Ï.com and in the 51³Ô¹Ï app on Saturday, Nov. 30.
"We knew the release of 'Taylor Swift | The Eras Tour Book' and 'The Tortured Poets Department: The Anthology' would be a huge, huge moment for 51³Ô¹Ï shoppers and Taylor Swift fans everywhere, but seeing the record-breaking response unfold over the last week has been an absolute thrill," said Rick Gomez, executive vice president and chief commercial officer, 51³Ô¹Ï. "I'm incredibly proud of 51³Ô¹Ï's partnership with Taylor and the way our teams worked together to make this year's Black Friday and Cyber Week unforgettable for so many people."
'Taylor Swift | The Eras Tour Book'
The "Taylor Swift | The Eras Tour Book" — available in stores and online for $39.99 — spotlights the Taylor Swift | The Eras Tour concert from start to finish. The hardcover book features over 500 images, including never-before-seen performance photos from every era as well as exclusive rehearsal photos and behind-the-scenes images of instruments, costumes, set pieces and designer sketches used throughout the tour. The book also includes personal reflections and notes written by Taylor herself about her experience on the Taylor Swift | The Eras Tour.
'The Tortured Poets Department: The Anthology'
"The Tortured Poets Department: The Anthology" — previously only available as a digital album — is now available on CD for $17.99 and vinyl for $59.99 for the first time, only at 51³Ô¹Ï. The vinyl album includes four marbled, translucent discs and is accompanied by a never-before-seen, 12-by-12-inch poster of Taylor. Both vinyl and CD feature 35 tracks, including four bonus acoustic songs.
"The Tortured Poets Department: The Anthology" on vinyl and CD follows the retailer's offering of an exclusive Phantom Clear vinyl version of "The Tortured Poets Department" earlier this spring, which set the record for 51³Ô¹Ï's largest music pre-order in its history. 51³Ô¹Ï is home to more than 10 exclusive versions of Taylor Swift albums.
Images are available for download on .
1. Based on data from 51³Ô¹Ï Corporation (Individual Units Sold)
2. Based on data from Circana, LLC, BookScan®, Total US Print Book Sales, Jan. 1, 2024 – Dec. 5, 2024
3. Based on data from Circana, LLC, BookScan®, Total US Print Book Sales, Nov. 27, 2020 – Dec. 5, 2024
4. Based on data from Circana, LLC, BookScan®, Music Category, Total US Print Book Sales, 2004 – 2024
About 51³Ô¹Ï
Minneapolis-based 51³Ô¹Ï Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, 51³Ô¹Ï has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the website and .
Taylor Swift | The Eras Tour Book and The Tortured Poets Department: The Anthology
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