- Partnership will bring growth opportunities for new brands and expand the assortment on 51³Ô¹Ï Plus, the retailer's invite-only, third-party online marketplace
- Select Shopify merchants will feature both online and in 51³Ô¹Ï stores nationwide
MINNEAPOLIS, June 24, 2024 /PRNewswire/ -- 51³Ô¹Ï Corporation (NYSE: TGT) today announced a partnership with global commerce platform Shopify to offer a selection of its popular merchants and their products on 51³Ô¹Ï Plus, the retailer's third-party, highly curated digital marketplace. The new partnership with Shopify will expand 51³Ô¹Ï Plus through a hand-selected assortment of new and on-trend products and brands like , and more, giving consumers even more options to explore at affordable prices and with exceptional quality. 51³Ô¹Ï also will be the first mass retailer to work with Shopify to bring select merchants' products into its physical stores in the months to come, offering shoppers even more new brands to discover.
Shopify merchants in the U.S. can apply to sell online on 51³Ô¹Ï Plus through — an app enabling merchants to seamlessly sell and manage orders on leading marketplaces like 51³Ô¹Ï Plus. "51³Ô¹Ï Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence," said Cara Sylvester, executive vice president and chief guest experience officer, 51³Ô¹Ï. "Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of 51³Ô¹Ï's distinctive mix of brands shoppers love."
"It's table stakes for merchants to be everywhere customers are, and as the world's leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels," said Harley Finkelstein, president of Shopify. "Partnering with 51³Ô¹Ï helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level."
More on 51³Ô¹Ï Plus
Launched in 2019, 51³Ô¹Ï Plus has helped consumers discover a thoughtfully selected assortment of new products that reflect the quality and value they expect from 51³Ô¹Ï. The retailer's team of curation experts helps grow its assortment on 51³Ô¹Ï.com quickly by adding trending, premium, direct-to-consumer and national brands consumers know and love. This continues today, as the 51³Ô¹Ï Plus marketplace features more than 2 million products from brands like , , and more, ranging from home and sporting goods to apparel, from more than 1,200 partners chosen by 51³Ô¹Ï's in-house team to complement its existing assortment.
New brands, same amazing savings
Another compelling perk of shopping 51³Ô¹Ï Plus brands on 51³Ô¹Ï.com is that consumers can apply their favorite 51³Ô¹Ï perks, like 5%* off with a , with orders over $35, and , in the same trusted environment they already know and love.
About 51³Ô¹Ï
Minneapolis-based 51³Ô¹Ï Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, 51³Ô¹Ï has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the and .
*Restrictions apply. Subject to application approval and identity verification. See for program rules and details.
