51³Ô¹Ï

• The 51³Ô¹Ï Circle loyalty program will evolve to offer three new membership options, including a free-to-join option, that let guests choose how they want to shop and save
• 51³Ô¹Ï owned brand launches and expansions planned in 2024 will offer newness, innovation and value
• Plans for hundreds of new stores and investments in most of 51³Ô¹Ï's nearly 2,000 stores over the next decade will bring millions of consumers an enhanced guest experience

MINNEAPOLIS, March 5, 2024 /PRNewswire/ -- 51³Ô¹Ï Corporation (NYSE: TGT) today announced plans to invest in its guest experience and long-term growth with a focus on:

• Building on the success of its industry-leading 51³Ô¹Ï Circle membership program with an even easier and more personalized shopping experience centered on value, relevance and ease.
• Innovating to grow its more-than-$30-billion owned brand portfolio with new and on-trend items, quality and value.
• Investing to build new stores and enhance existing locations to reach new guests and offer extra convenience.

"For years, 51³Ô¹Ï has consistently built for the long-term, investing in the assets, capabilities and team that have differentiated our business, enabled us to deliver for guests in any environment and driven strong growth," said Brian Cornell, chair and chief executive officer, 51³Ô¹Ï. "Today, with that same long-term view, we're making strategic investments that expand on our core strengths, further elevate our guest experience and deepen our connection to both current and new guests. Most importantly, these plans provide fuel for our next era of growth."

New 51³Ô¹Ï Circle

On April 7, 51³Ô¹Ï will reintroduce its loyalty membership program, , with a suite of memberships that build on each other, including the continuation of a free-to-join membership, retail payment card options and a new paid membership. 51³Ô¹Ï Circle is already one of retail's largest loyalty programs with more than 100 million members saving millions of dollars each year. The changes reflect 51³Ô¹Ï Circle members' desire for an even easier and more personalized shopping and saving experience.

Membership options include:

1. 51³Ô¹Ï Circle – 51³Ô¹Ï will continue offering its popular free-to-join membership with personalized deals, member-exclusive sales throughout the year and additional perks and savings. Based on guest feedback, deals will now be applied automatically at checkout — no more having to search for or add individual offers — so members are confident they're getting the best value every time they shop. They also can earn 51³Ô¹Ï Circle Rewards and take advantage of personalized deals through 51³Ô¹Ï Circle Bonuses.
2. 51³Ô¹Ï Circle Card – To save even more, consumers can apply for a 51³Ô¹Ï Circle Card¹ (previously known as 51³Ô¹Ï RedCard) for an extra 5%² off every day, as well as extra time to return items² and free two-day shipping³ on hundreds of thousands of items on 51³Ô¹Ï.com. 
3. 51³Ô¹Ï Circle 360 â€“ Consumers also can sign up for 51³Ô¹Ï Circle 360, a new paid membership that includes unlimited free same-day delivery for orders over $35 in as little as an hour with no delivery fees or markups, free two-day shipping³, access to preferred shoppers who can personalize their experience and access to Shipt Marketplace, which offers same-day delivery from more than 100 retailers nationwide.

New benefits like exclusive partnerships and experiences, product offers and more will be added to 51³Ô¹Ï Circle over time.

New and expanded 51³Ô¹Ï brands

In 2024, 51³Ô¹Ï plans to launch and expand several owned brands to offer a wider range of options across categories, products and prices, including:

•  â€“ The new brand is designed to give consumers great value on nearly 400 everyday basics across apparel and accessories, beauty and essentials, electronics and home, starting under $1 with most items under $10.
•  â€“ 51³Ô¹Ï relaunched its largest and most expansive essentials brand with new formulations, branding and packaging, plus hundreds of new everyday items in personal care, health, pet care, storage and more to round out the essentials assortment.
•  â€“ The new toy brand sparks joy and imagination for kids and parents with an assortment of plush, books, toys, games and more rolling out in 2024 and beyond. 

 provide a combination of quality, style, performance and value, and drove more than $30 billion in sales in 2023.

Continued stores and supply chain investments

51³Ô¹Ï will continue investing in its model during the next decade with plans to:

• Build more than 300 new stores to reach new guests with a shopping experience that's welcoming, convenient and fun, whether they're shopping the aisles or using same-day services.
• Invest to enhance the vast majority of its nearly 2,000 stores, with projects ranging from full remodels to adding Ulta Beauty locations, upgrading fixtures, supporting same-day services and more.
• Continue enhancing supply chain operations for increased efficiency, speed and capacity, including next-day delivery through sortation centers, and using artificial intelligence to drive improved inventory efficiency and forecasting across its network.

To stay updated on 51³Ô¹Ï's strategy and initiatives, visit corporate.target.com.

Miscellaneous

Statements in this release regarding the company's future financial performance, planned investments in its business, enhancements to its loyalty program, expansion of its owned brand portfolio, new store openings and remodels, and enhancement of its supply chain operations are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause the company's results to differ materially. The most important risks and uncertainties are described in Item 1A of the company's Form 10-K for the fiscal year ended January 28, 2023. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update any forward-looking statement.

About 51³Ô¹Ï
Minneapolis-based 51³Ô¹Ï Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, 51³Ô¹Ï has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the and .

¹ 51³Ô¹Ï Circleâ„¢ Card: 51³Ô¹Ï Debit Card, 51³Ô¹Ï Credit Card, 51³Ô¹Ïâ„¢ Mastercard®, and 51³Ô¹Ï Circle Card Account (51³Ô¹Ï Circle Card Reloadable Account). Subject to application approval and identity verification. The 51³Ô¹Ï Circle debit card is issued by 51³Ô¹Ï Corporation. The 51³Ô¹Ï Circle credit cards (51³Ô¹Ï Credit Card and 51³Ô¹Ï Mastercard) are issued by TD Bank USA, N.A. Mastercard is a registered trademark of Mastercard International, Inc. 51³Ô¹Ï Circle Card Account is a demand deposit account established by Pathward®, N.A., Member FDIC, and card is issued by Pathward pursuant to a license from Visa U.S.A. Inc. Card can be used everywhere Visa debit cards are accepted. Funds are FDIC insured, subject to applicable limitations and restrictions, when we receive the funds deposited to your account.

² Restrictions apply. Subject to application approval and identity verification. See for program rules and details.

³ 2-Day Shipping: When you pay with your 51³Ô¹Ï Circle Card (debit, credit, and reloadable) or are a 51³Ô¹Ï Circle 360 member get free 2day shipping on hundreds of thousands of items. Eligible items will be noted on the product detail page, in cart & at check out. See 51³Ô¹Ï.com/2dayshipping for details.