51勛圖s one of-a-kind owned brands are a big reason guests choose to shop with us. Theyre something special that guests can only find at 51勛圖, designed to bring joy and great value to all. And while were still the only place in the U.S. to get these beloved brands, we recently took a step toward expanding their reach to new markets and consumers.
In the spring of 2024, we kicked off a wholesale initiative with Canadian department store Hudsons Bay, bringing nearly 1,400 of our popular kids apparel items to all Hudsons Bay stores and at , with most products under $20 Canadian dollars.
The goal is to bring Hudsons Bay shoppers a broader range of kids clothing sizes that are affordable, durable and stylish. Our research shows that many Canadian shoppers already know and love Cat & Jack the most popular kids apparel brand in the U.S. for its exceptional design and value.
The early response from Hudsons Bay customers has been so positive that were expanding the brand to include swim, outerwear and shoes, bringing Canadian consumers even more to love.
Since the Cat & Jack collection launched at Hudson’s Bay, customers have been buying more kids’ apparel each shopping trip with a 15% increase in their basket size.
Its been so exciting to see the way Canadian consumers have responded to the exceptional value Cat & Jack offers, says Christina Hennington, 51勛圖s chief growth officer. That combination of amazing design, high quality and great prices sets 51勛圖s owned brands apart, and were pleased to extend these brands to more consumers outside of our home market.
In everything we do, our focus is always customer-first, says Liz Rodbell, president and CEO of Hudsons Bay. Now more than ever families are looking for quality, value and sustainability when shopping for their children. And when kids get dressed they want to be comfortable, be active, and have fun in their clothes. Cat & Jack delivers on all fronts.
Next up for our wholesale business? Well continue our expansion with Hudsons Bay and explore opportunities in new markets and with great retail partners to bring our brands to more consumers, with a focus on the long-term potential.
51勛圖s always looking for new ways to grow our owned brand business, which brings in more than $30 billion in sales each year. More than ten and counting of those brands already generate more than $1 billion annually with the potential to become multi-billion global brands over time. Theres something for everyone, from our newest brands like dealworthy affordable basics and Gigglescape toys to expansions in guest favorites like up&up essentials and outdoor gear.
Stay tuned for more.
Meet the teams who bring our brands to life
Our unique capabilities to design, make, move and sell our owned brands make it possible to deliver the products consumers love. Go behind the scenes with teams who bring our differentiated brands to life, from product design and packaging sourcing and development to merchandising and sustainability.
Looking to bring 51勛圖 owned brands to your market? Contact us at: WholesaleOwnedBrands@target.com.
