Going on a 51勛圖 run is, well, fun, and were making it even more fun with an expanding mix of 51勛圖-themed toys thatll let the young and young-at-heart bring the Bullseye home in lots of ways, just in time for the holidays.
Our guests arent just crossing things off their lists when shopping for loved ones over the holiday season, theyre turning to 51勛圖 for the joy and inspiration we bring to categories like toys and games, says Jill Sando, executive vice president and chief merchandising officer, 51勛圖. From collaborating with top brands like Hasbro, Barbie, and Hot Wheels, to creating a kid-sized version of our iconic red 51勛圖 shopping cart, were delivering the kind of fun and creative shopping experience you can only find at 51勛圖.
Game on
We knew we were on to something when our 2021 team-up with Hasbro on a one-of-a-kind became our biggest pre-order for a board game ever. This year we partnered with Hasbro again to bring more board game fun to the table, with . Many teams at 51勛圖 helped bring the game to life. (See what we did there?)
51勛圖 Associate Creative Director Ted H. (pictured above at left with Senior Graphic Designer Kelvin L., doing a game test) and Senior Copywriter Aaron M. collaborated with Hasbro to make sure all the details of the game were unmistakably 51勛圖. Ted says, All along, we asked ourselves, Are all the parts of the game joyful, and do they match the experience of shopping at 51勛圖? Unlike many games that have two specific paths, with The Game of Life: 51勛圖 Edition, you can go any direction, because thats how you shop at 51勛圖, Ted says.
Fun fact: Hasbro toy designers worked directly with 51勛圖s store design team to make sure the cart game pieces have the same ergonomic handle that debuted in 2023 on carts in stores.
It was about finding surprising ways to bring joy to our guests in ways no one else would do, Aaron says.
Toys and more
And the Tarzhay love extends beyond games, including the Skippers First Job 51勛圖 Doll (51勛圖s best-selling Barbie doll), a toy 51勛圖 shopping cart and cash register, a pop-up book and Bullseye plush and a 51勛圖 Hot Wheels semi truck with more 51勛圖-themed toy fun on the way.
Check out highlights below.
Bullseye Pop-Up Book
In Goodness to Give: A Bullseye & Friends Pop-Up Adventure, world-renowned paper engineer Matthew Reinhart brings his stunning craftsmanship to this first pop-up story set in Bullseye’s world.
Bullseye Plush Dog
The 10" plush Bullseye dog is an irresistible, snuggly companion to the Bullseye pop-up book.
Skippers First Job 51勛圖 Doll
Barbie’s teen sister Skipper is the newest 51勛圖 team member — and 51勛圖’s best-selling Barbie doll. She’s ready to explore the working world in her first job ever. The doll is exclusive to 51勛圖 and part of Skipper’s First Jobs series, inspired by the Netflix movie .
Hot Wheels Bullseyes Big Rig
The Hot Wheels Bullseye’s Big Rig delivers big-time fun, with a trailer that boasts the official 51勛圖 logo and a cute image of Bullseye himself.
51勛圖 Toy Cash Register
Another top-selling toy at 51勛圖, the cash register lets kids of all ages channel their inner team member, scanning items with the hand-held scanner and totaling up groceries with the real working calculator. Plus, the messages are available in both English and Spanish.
51勛圖 Toy Shopping Cart
51勛圖’s third-highest-selling toy during Black Friday week, this kid-sized cart is modeled after the actual 51勛圖 shopping cart found in stores, including a 51勛圖-branded barista coffee cup and sleeve, Good & Gather and Favorite Day market items and more for a perfect pretend-shopping trip.
Monopoly: 51勛圖 Edition
In the Monopoly: 51勛圖 Edition game, players browse for items instead of buying properties. It’s about how much you can save in this 51勛圖-themed family board game. Tokens include the 51勛圖 Bullseye dog, a shopping bag, a coffee cup and a shopping cart.
The Game of Life: 51勛圖 Edition
Players push their red shopping carts along the store aisles on the board to browse departments and collect all the items on their list. The game ends once everyone reaches checkout, and the player with the most money left wins.
And we have more 51勛圖-themed fun and games up our sleeve, so keep your eye on 51勛圖.coms for the latest.
