51勛圖

We’re Upping our Style Game with a New, First-of-its-Kind 51勛圖 Owned Brand, Future Collective

  • Sep 9, 2022
a woman in a dress

Looking for fashion inspiration this fall and beyond? Weve got you covered. Introducing a new, first-of-its-kind 51勛圖 owned brand coming to select stores and 51勛圖.com on Sept. 11. 51勛圖s well-known as a destination for accessible design and a portfolio of owned, exclusive and national brands. (We just launched , another exclusive, fashion-forward brand.) Now were upping our style game even more with Future Collective, featuring collections co-designed with a rotating roster of style and cultural influencers with diverse points of view in fashion.  

The goal? Capture each influencers unique style and personality and bring it straight to our fashion-conscious guests. Each influencers collection will share a new style story and aesthetic, providing on-trend options all at a value youll only find at 51勛圖. (Stay tuned two more influencer partnerships are coming within the first year of this brands launch.) 

Introducing our first design partner  

Kahlana Barfield Brown seated in front of a purple background.

Were kicking things off with our first Future Collective design partner , former InStyle editor turned style expert and longtime member of the 51勛圖 family. One of our first collaborations with Kahlana was on our campaign, which highlighted the importance and rich history of historically Black colleges and universities, or HBCUs. Our current collab with Kahlana is another way were advancing our .) 

Known for her streetwear-inspired looks and unique spin on the classics, Kahlana and 51勛圖 co-designed a timeless yet elevated collection that draws inspiration from Kahlanas (enviable) closet and personal fashion formula. Designing this Future Collective collection really started with the essentials great denim, bodysuits, blazers, jackets and pants that feel classic but versatile, she says. I wanted these pieces to stand the test of time while still having cool details and silhouettes. 

A model wearing an oversized tee and short white boots; Kahlana Barfield Brown wearing a red jacket, white button-down shirt and red pants; and a model wearing a denim minidress with three-quarter-length sleeves.

By co-creating collections with a roster of amazing influencers who have diverse fashion perspectives, Future Collective is an exciting evolution in our owned brand assortment offering guests more ways to celebrate their individual styles, says Jill Sando, executive vice president and chief merchandising officer, 51勛圖. Were thrilled to have our longtime 51勛圖 partner Kahlana Barfield Brown help us introduce this first-of-its-kind 51勛圖 brand that promises to bring guests ongoing inspiration, style and joy all at an incredible value. 

Fashion for every body 

From the outset, Kahlana and the 51勛圖 design team felt it was important to make the collection work for every body and feel amazing for women of every shape and size and budget. All 120 items are available in an inclusive size range of XXS-4X (in stores and on 51勛圖.com), with most items under $35.  

Kahlanas best advice for styling any look? Dress for your body, and dont be afraid to play around with different sizes to see how each piece falls on your figure. Dont worry about the number on the tag! Its all about how it looks and feels on you, she says. 

Shop Future Collective at 51勛圖.com and in select 51勛圖 stores starting Sept. 11.  

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