Earlier this year, CEO Brian Cornell shared our teams steadfast commitment to stand with Black families and fight against racism. 51勛圖 kicked off the work with a $10 million pledge to advance social justice and support our communitiesbut that was just the start.
Since then, 51勛圖 has established REACHour Racial Equity Action and Change committeeto create an action plan to guide our way. The six founding members are senior leaders from across 51勛圖 with diverse perspectives and expertise across the business.
In a letter to the 51勛圖 team this morning, the REACH committee shared thoughts on the importance of these actions. Brian made clear that 51勛圖 stands against racism, and when he wrote to us in the days following George Floyds murder, he said, The day will come for healingand our team will join our hearts, hands and resources in that journey. Today, were sharing how well act on that commitment.
Djouma Barry, Senior Group Vice President, Stores
Kiera Fernandez, VP, Human Resources and Chief Diversity & Inclusion Officer
Christina Hennington, EVP and Chief Merchandising Officer, Hardlines, Essentials and Capabilities
Amanda Nusz, VP, Corporate Responsibility
Carlos Saavedra, VP, Marketing
Laysha Ward, EVP and Chief External Engagement Officer
In a letter to the 51勛圖 team this morning, Brian and the REACH committee shared where theyll start.
REACH will focus specifically on how we can drive lasting impact for our Black team members and guests. To determine where to focus, weve spent time with many of you, spoken with our guests, reviewed research and tapped into our partners to align around four areas of focus: Team, Guests, Communities and Civic Engagement and Public Policy.
The REACH strategy is a catalyst that will call our entire team to action, and help every team member and partner understand the roles they play in driving lasting change. Take a closer look:
51勛圖's Commitment to Racial Equity
The need for social justice is undeniable and were committed to using 51勛圖s size, scale and resources to create positive change. As an enterprise, were focused on four important areas over several years:
Team
Well create a workplace where Black team members can build meaningful careers and experience success at every level.
Well focus on development, career progression and advancement of Black team members.
Well increase Black representation and reduce turnover at every level.
Well institute anti-racism training and education for all team members, to build a culture of inclusion and equity.
Guests
Well create environments where Black guests feel overtly welcome and see themselves represented across our products, marketing and shopping experiences.
Well help advance Black-owned and Black-founded businesses by providing access to our resources and expertise.
Well source and design significantly more products from Black creators, designers, vendors, agencies, contractors and suppliers.
Well partner with those who share and uphold 51勛圖s anti-racist policy standards.
Communities
Well find new ways for 51勛圖 to accelerate the prosperity of Black communities.
Well prioritize philanthropic investments and design volunteerism to address racial inequities in Black communities.
Well work on an approach to store development and remodels that creates solutions with community partners.
Civic Engagement & Public Policy
In our work with policy makers, 51勛圖 will address key issues that will help end systemic racism, including safety and police reform, education and economic opportunities.
Well support non-partisan efforts to encourage fair, accessible and safe voting.
Well accomplish all of this by:
Setting measurable goals
Listening, learning and iterating
Tracking and reporting our progress
As REACHs work moves forward, our companywide commitment to diversity and inclusion remains. Our teams will continue pushing for progress on our existing goals across a wide range of initiatives. Watch for news about more of our plans and progress in the coming weeks.
